Top Shelf Design Now Offers E-mail Marketing or "eMarketing" Services

E-mail newsletters or "blasts" have become an essential part of modern client relations and marketing to prospects.

 However, like any marketing tool, an improperly designed or utilized e-mail blast can cause more harm than good. You'll need professional software and expert advice to design a newsletter that not only looks great, but has the best chance of being delivered and read. An incorrectly designed e-mail can be distorted, rejected, or even violate Federal laws.

Top Shelf Design now offers an affordable option. Start collecting subscriptions through your website for as little as $10/month. As your list grows, you'll reap the benefits of a professional eMarketing strategy.  We can even serve as your complete e-marketing solution by designing e-mail templates, coordinating the mailings, and tracking detailed results.

To learn more about Top Shelf Design's e-marketing services, click here.

Wait, I thought e-mail was free!
by Brendan Kiel, Top Shelf Design

This was the reply from one of our longstanding clients when we introduced our new eMarketing product to him. It's an understandable sentiment-after all, e-mail has been free since the internet reached mainstream, and should continue to be free for decades to come.

As Top Shelf Design introduces its new eMarketing product to our clients, colleagues, networking partners, friends, and family, it should not be without an explanation of the value this can product bring to their businesses. After all, we're charging two-and-a-half cents per eMarketing message.

It comes down to two factors: DELIVERABILITY and TRACKING. Most e-mail communications are between two people. These messages almost always get through to the intended recipient, and we can usually tell whether the e-mail reached its destination from the response that we receive.

The same is not true for messages sent to a group...

Click here to view the entire article, and learn how sending e-mail messages to groups of people poses inherent challenges, and how Top Shelf Design has met these challenges.

 

Top Shelf Design Announces Best of 2006

While we are proud of our company's growth, our involvement in the business community, and our commitment to our clients' success, Top Shelf Design continues to focus on the quality of our graphic design and the results that it generates for our clients.

As 2006 came to a close, we took the time to honor our graphic designers with our annual "Best Of" awards. Though we ensure that every design piece is "award worthy", a number of projects in the last year deserve special attention.

Click here to view the "Best Of" collection.